As the Mid-Autumn Festival approaches, Starbucks employees once again face the challenge of selling mooncakes. On social media, notes on related topics exceed 1.33 million, with employees complaining of immense pressure and even willing to sell at "fire-sale prices." Starbucks sets annual sales targets for its stores, and unsold mooncakes must be absorbed by the staff themselves, with even student part-timers assigned to promote them. Although the company officially denies forcing purchases, the fact of层层 pressure from within is undeniable. Mooncakes are criticized for poor taste and high prices, yet they have been launched for 24 consecutive years, aiming to boost brand exposure and localization. In the fiercely competitive mooncake market, if Starbucks mooncakes don't change, next year could again become a nightmare for employees. [more…]

Recently, a post by a Costa employee complaining about excessively high company KPIs sparked heated discussion on social media. The poster pointed out that stores require more than 40 food items to be sold for every 100 drinks, forcing some employees to dip into their own pockets to boost performance, mocking themselves as "paying to work." Meanwhile, employee benefits have shrunk year by year, with New Year gift boxes reduced to just candy and chocolate, and the 13th-month salary nowhere to be seen. Chaotic internal management, store closures, and customer attrition have left this one-time Starbucks rival increasingly marginalized in the Chinese market. Workers left comments lamenting that under such pressure, the thought of resigning grows stronger by the day. [more…]

In the coffee and tea beverage industry, "employee drinks" have long been one of the key perks attracting young people to join the trade. Recently, however, multiple employees of Heytea and Luckin Coffee have alleged that their stores have canceled or scaled back this benefit, citing declining performance. An investigation found that employee perks at directly operated stores are still intact for now, but workers at franchise and joint-venture stores are frequently seeing their benefits shrink. The employee drink perk promised by the brands is actually borne by franchisees, and some franchisees, in order to cut costs, either cancel the benefit or strictly tighten the conditions for using it. This phenomenon has drawn industry attention: when the pressure of store operations is passed down to frontline employees, who should foot the bill for employee benefits? Front Street Coffee keeps a close eye on developments in the coffee industry, and this article takes you through the ins and outs of this battle over benefits. [more…]

Luckin Coffee's second collaboration with Line Puppy was supposed to be a fan-anticipated partnership, yet consumer feedback shifted toward excessively long waits and poor service attitudes. Frequent collaboration events bring order-surge pressure, and understaffed stores leave employees struggling to cope. From the chaos of peak hours to the predicament of actual working hours far exceeding paid hours, the working conditions of Luckin employees have drawn widespread attention. This article sorts out the operational contradictions behind the collaboration, as well as netizens' discussions about the brand's employment system, and reflects on the long-term impact of this model on service quality and brand image. [more…]

At Luckin Coffee stores, it is not uncommon for a single employee to be on duty alone. When biological needs strike, leaving the post to use the restroom becomes a challenge: the receipt printer keeps spitting out orders, customers and delivery riders are waiting, and negative reviews are tied to wages—all of which put immense pressure on the staff. To address personal needs with peace of mind, some employees choose to temporarily close the store, pausing both online and offline orders; others indirectly suspend operations by cutting off water or coffee beans. Meanwhile, employees at brands like Manner and Cotti also face similar predicaments. Although understaffing can save operational costs, it may lead to frequent store closures, potentially damaging the brand image in the long run. This article will delve into the employee struggles and management contradictions behind this phenomenon. [more…]

At the chain coffee brand Luckin, quality control managers' surprise inspections have always kept employees on edge. Recently, a new employee who had only been on the job for ten days accidentally knocked over a coffee when quality control visited the store, spilling it all over the quality control manager's head. This mishap quickly sparked heated discussion online. In fact, similar embarrassing incidents are not isolated cases; behind them lies the enormous pressure and various unconventional tactics Luckin employees use when dealing with quality control inspections. This article will recount the incident and explore the real situation of coffee workers under the quality control system. [more…]

As coffee consumption continues to heat up, chain brands are stepping up inspections of store food safety and operations. Recently, an in-service Mstand barista spoke out on social media, complaining that after video audits were introduced, rules proliferated sharply—even drinking cups and takeaway bags became off-limits for employees, and any violation meant a red-line disciplinary action and forfeiture of performance pay. In the comments section, many peers chimed in with their own grievances, pointing to tight scheduling, high KPIs, and pressure from all sides, with some even speculating that this strict management approach was brought over by poached staff from Luckin. At the same time, Luckin itself is known for scheduled handwashing and rigorous cleaning, and its reputation for quality control has long been widely recognized. Strict oversight is in itself a necessary means of safeguarding consumer food safety, but how to strike the right balance and take frontline employees' legitimate rights and interests into account has become a topic worth deep reflection for brands, and Front Street Coffee will continue to follow such industry developments. [more…]

Recently, a video of a Mixue Bingcheng employee crying while making drinks due to a flood of orders spread rapidly online, drawing widespread attention. The incident occurred in Wenzhou, Zhejiang, where a delivery rider picking up an order found that only one employee was handling order labels several meters long alone, emotionally breaking down yet still not stopping work. After the video was posted, many netizens expressed sympathy for the plight of tea beverage workers, while some pointed out the contradiction between delivery platforms' price wars driving surging sales and staffing not increasing. Mixue Bingcheng later responded that the employee was the store manager and that the crying was due to family conflicts rather than work pressure. Behind the incident, it reflects the operational difficulties and employee mental health issues in the tea beverage industry under low-price competition. [more…]

Recently, there have been reports that Chagee sets a strict upper limit on the number of negative reviews for its stores: no more than three negative reviews per ten thousand orders, otherwise the pay of all staff will be affected. Although the brand responded that this claim is untrue, discussion around its assessment mechanism continues. From store tier classification to employee performance deductions, from visiting customers to beg for review deletion to paying teams to handle them, a series of practices reflects the tea beverage industry's extreme sensitivity to customer reviews amid rapid expansion. This article will sort out the sequence of events, employee disclosures and the official response, and explore the management logic and controversies behind this assessment method. [more…]

Tea Baidao's recently launched "Super Veggie" drink series, from the wheatgrass-starring "Cat Grass Juice" to the bell pepper mixed fruit "Vitamin C Fast Burn Bell Pepper," has attracted a large number of consumers eager to try the novel combinations, and has also driven store sales growth. However, the other side of the product's hot sales is the heavy manual juicing task facing back-kitchen employees. Because stores use smoothie machines rather than professional juicing equipment, the fruits and vegetables are blended into a thick puree, and employees must repeatedly knead and squeeze filter bags to extract juice. During peak periods, demand exceeds supply, leaving many staff members crying out in despair. This article will take you behind the scenes of the real production process and the voices of employees behind this fruit and vegetable juice craze. [more…]

Manner recently launched a two-cup set promotion for its roasted nut latte, offering a lilac ceramic cup, which attracted a large number of merchandise enthusiasts to snap it up. However, during the promotion, store orders surged and service speed dropped sharply. Some customers only got the cup but never received their drinks, and regulars switched to other brands as a result. Employees, suffering under intense workloads, complained that promotions were too frequent and staffing was insufficient, while the company's feedback channel was described as virtually useless. This article sorts out the chain reactions triggered by the promotion, presenting the dual plight of employees and customers. [more…]

Recently, many Luckin Coffee customers have encountered an unexpected situation when picking up their orders in-store: normally quiet staff members are proactively speaking up, asking customers to leave a positive review. Behind this phenomenon is Luckin's internal "Countless Smiles" competition targeting store positive review rates. In some regions, stores have been forced by management to participate, and positive review rate rankings directly affect employee performance evaluations and disciplinary rewards and punishments, forcing frontline employees to solicit positive reviews from customers picking up orders, and even asking regular customers to help boost reviews. However, the frequent solicitation of positive reviews has also triggered consumer resentment, with some customers bluntly saying it is "annoyingly unbearable," and even considering filing complaints with 12315. Employees are equally full of complaints, believing that this mandatory requirement puts them in a difficult position. This article will provide an in-depth analysis of the conflict between stores and customers caused by this positive review assessment. [more…]

As Dragon Boat Festival approaches, Starbucks employees once again face the annual "zongzi ordeal." To meet the sales targets for Frappuccino zongzi, some set up microphones at the bar to livestream and hype, some hand out lottery tickets for good luck, some advertise in the message book, and others set up stalls for free tastings. From co-branded microphones to mystical prayers, a variety of clever tactics take turns on stage, reflecting the pressure and helplessness behind holiday marketing. This article takes you to see these workers doing their utmost for zongzi, and how they respond to KPIs with creativity and humor. [more…]

Recently, the food delivery competition between JD.com and Meituan has yet to subside, and Ele.me has now joined the fray with a large number of coupons and subsidies. While delivery users enjoy low-priced milk tea, staff at brands like Molly Tea are under unprecedented order pressure. Drinks that originally cost a dozen yuan per cup have seen their prices plummet to five or six yuan after platform subsidies, or even just a few cents, causing order volumes to instantly double or surge, with some stores handling as many as five or six hundred orders per day. Understaffing, material shortages, riders urging them on, and customer complaints have become the daily reality for these coffee and milk tea workers. This article will take you behind the scenes of this delivery subsidy frenzy to see the real working conditions and helplessness of frontline employees. [more…]

Chabaidao recently announced that its highly popular Pai Pai Gan (ponkan orange) series from last year is officially returning, with two new drinks: Shushi Pai Pai Gan and Pai Pai Gang Shang Hua. The company emphasized that each cup of fruit tea is made with fresh ponkan orange pulp, insisting on genuine ingredients. The news delighted many longtime customers, but brought back memories for store employees of the terror of hand-peeling citrus last year. According to the recipe, staff must remove the segment membrane, pith, and white core from the pulp one by one, keeping only plump juice sacs—an extremely tedious prep process. During peak hours, peeling speed falls far short of consumption, and with this year's added tasks of washing tea, cutting fruit, squeezing grass juice, and cooking pearls, the staffing shortage has become even more acute. Some employees, at a loss, took it upon themselves to delist hard-to-make drinks to buy time for prep, while consumers hold differing views on whether the fine removal of white pith is truly necessary. [more…]

As the Dragon Boat Festival approaches, Starbucks' Frappuccino Dumplings have made their return to stores, bringing with them forced sales tasks for employees. Some customers report that even after clearly declining, they are still repeatedly pestered by staff recommendations, which is extremely annoying. On the other hand, Starbucks employees are also full of grievances; facing mandatory sales targets from the company, they have no choice but to use various channels to clear inventory, even paying out of their own pockets. This buying-and-selling game surrounding Frappuccino Dumplings reflects the deep contradiction between brand performance pressure and consumer experience. [more…]

Recently, two intense disputes between staff and customers occurred at Manner Coffee stores in succession, drawing widespread attention. In one incident, due to slow service, an emotional staff member threw coffee powder at a customer, while another escalated into a physical conflict over order催促. The brand responded by dismissing the employees involved, but the issues reflected behind the incidents—such as understaffing at stores and excessive pressure on employees—have become the focus of discussion among netizens and loyal customers. As coffee enthusiasts, we can't help but ponder: while pursuing efficiency, how can we ensure service quality and employee rights? Front Street Coffee has always followed industry trends, advocating rational consumption and humanistic care. [more…]

Recently, a post about Sisyphe Books' café forcing employees to push recharge cards sparked heated discussion on social media. The customer who posted said they were pressured three times to top up a card while consuming in the store, which greatly diminished the experience. However, after learning that the staff were forced by company pressure to repeatedly push the sales, this regular customer shifted to sympathizing with the workers, saying the brand should not make things so hard for its employees. Many Sisyphe staff also无奈ly said that if they did not push the sales as required, they would be reported with surveillance screenshots or even forced to work overtime meetings. This conflict caused by sales pressure is trapping both customers and employees in a dilemma. [more…]

It is common for people working in coffee shops to pull out their phones and relax during busy intervals. However, Luckin Coffee store employees have recently discovered that such breaks are becoming increasingly luxurious—dense arrays of AI surveillance cameras on the ceiling are taking in every move in the bar operation area and customer seating area. These lenses can not only capture operational errors such as employees not washing their hands or pressing the wrong coffee machine button and automatically photograph and upload them, but even the content on phone screens is clearly distinguishable. Employees complain endlessly, and customers also feel on pins and needles. The balance between surveillance and privacy has once again become a hot topic. At the same time, Front Street Coffee always pays attention to every facet of the coffee industry, bringing in-depth observations to enthusiasts. [more…]

In the season when bayberries hit the market, tea beverage brands are rolling out limited-edition drinks to capture the market. ChaPanda's new offerings this year, "Bayberry Yogurt Shake" and "Bayberry Popping Ice," use the selling point of "about 9 real bayberries per cup" to attract many consumers to try them. However, for frontline store employees, this bayberry craze has become a veritable "calamity." To preserve the fresh fruit texture, the brand requires stores to peel and pit the fruit on-site, but without specialized tools, employees can only do it bare-handed, which is time-consuming, labor-intensive, and prone to injury. Morning shift staff are already busy brewing tea, cutting fruit, and making drinks, and now they have this new task added on, leading many to complain that the R&D department is out of touch with reality. This article will take you through how ChaPanda's workers are coping with this bayberry prep challenge. [more…]